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Segment Marketing Manager

Company

UMB Bank

Location

Kansas City, United States

Type

Full-time

The **Segment Marketing Manager** position is a mid-level position that actively develops and drives specific segment(s) plans with oversight from Senior Segment Marketing Manager. This person partners collaboratively and cross-functionally with Marketing and Communications teams and other departments to fulfill plan deliverables across channels on time and on budget. The Segment Marketing Manager develops a deep understanding of segment behaviors, industry trends, and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. This person also understands how line-of-business services, products, solutions, and the implementation and customer experience/care model meet the segment's needs.

**How you will spend your time:**

• Development of marketing strategies and tactics that help the line of business meet their objectives.
• Educate internal Marketing and Communications team and cross-functio...

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