A leading technology consulting firm is looking for a Salesforce Marketing Cloud Personalization Expert to support a remote project. This temporary role focuses on enhancing personalization capabilities across email and eCommerce platforms for our client.

Salesforce Marketing Cloud Personalization Expert Responsibilities:

• Evaluate and improve the current MCP setup, identifying gaps and validating use cases for email and eCommerce personalization.
• Develop and communicate a clear personalization strategy and actionable plans for internal teams.
• Advise on integrating Salesforce Data Cloud (Data 360) with MCP, including architecture considerations and trade-offs.
• Provide guidance on evolving SFMC platforms, including legacy vs. next-generation personalization strategies.
• Facilitate stakeholder communication and lead workshops to ensure alignment on personalization initiatives.

Salesforce Marketing Cloud Personalization Expert Qualifications:<...