Job Summary:

To ensure effective merchandising of clients’ products at store level and to ensure that call cycles are maintained i.e. Number of liquor stores/ shebeens / Restaurants within time frequencies.

Key Responsibilities and Deliverables:

Callage and Coverage -

• To ensure that call cycles are maintained i.e. Number liquor stores/shebeens/Restaurants within time frequencies.

Relationship Building -

• Ensure brilliant customer service is provided to Liquor stores/shebeens/restaurants

On Shelf Availability -

• Ensure that the prescribed SKU distribution is achieved in shebeens/restaurants 


• Identifying Category Gaps for both client and Competitors.


• Identifying opportunities to increase client products at liquor stores/restaurants

Innovation -

• Ens...