About the Role

The Sales Manager is responsible for driving FoodMax’s fresh food supply business across the HORECA segment, including food courts, cafés, independent restaurants, restaurant chains, hotels, and central kitchens. This role owns sales performance, customer acquisition, account management, and team leadership, ensuring sustainable revenue growth, strong cash collection, and long-term customer partnerships in Singapore. HORECA refers to Hotels, Restaurants & Cafés, covering the broader Food & Beverage (F&B) and Hospitality sectors.

Key Responsibilities

1. Sales Strategy & Business Development

• Develop and execute sales strategies to grow FoodMax’s HORECA customer base
• Drive new customer acquisition while expanding revenue from existing key accounts
• Set sales targets, track performance, and ensure achievement of monthly and quarterly goals
• Monitor market trends, competitor activi...