Overview The Sales Manager is responsible for implementing the sales plan and strategy to maximize both financial and non-financial objectives. This role involves planning and directing the sales of assigned exhibitions in coordination with the Sales Director, ensuring revenue targets are achieved while maintaining industry best practices.
Responsibilities - Sell new and existing exhibitions to achieve strategic and financial targets.
- Stay updated on developments in the exhibition industry, particularly sales innovations.
- Research competitive exhibitions to identify new ideas and market practices.
- Contribute to sales promotion materials and develop strategies to encourage visitor participation.
- Expand and maintain the exhibition database.
- Manage existing agents and identify new agents for assigned exhibitions.
- Engage with government trade bodies to explore new markets and secure exhibitors.
- Develo...