The Digital Marketing and Sales Specialist is responsible for developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions. This role bridges the gap between marketing and sales, ensuring cohesive strategies that attract, engage, and convert potential customers across digital channels. Lead digital strategy to drive qualified leads, engagement, and revenue for a fast-growing SaaS Product. You'll partner closely with sales, product, and customer success teams to align campaigns, optimize conversion funnels, and support account-based growth initiatives.

Key Responsibilities:-

• Strategic Campaign Planning: Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow.