The Sales Executive (Food Service) is responsible for driving sales growth for Borong Food Solution (BFS) within the HORECA channel — including Hotels, Restaurants, Cafés, and Bakeries.

This role focuses on expanding Borong’s newly established Food Solution segment through proactive lead generation, product sampling, and customer relationship management.

The Sales Executive plays a key role in building Borong’s food service network, increasing repeat orders, and enhancing the profitability of the BFS segment. The position requires flexibility to work outside standard office hours, depending on customer schedules and operational needs.

Key Accountabilities

• Identify and engage potential customers across HORECA, café, and bakery segments.
• Conduct regular visits to introduce products, distribute samples, and close sales.
• Maintain an active sales pipeline and ensure timely follow-up on all prospects.
• Achieve monthly sales t...