A. Marketing Strategies

• Manages the establishment of the corporate brand through developing communication strategies to the target customers based on their needs, competitive pressures, available communication channels and carefully crafted key messages
• Manages the new logo design, product design, and other visual presentations intended for marketing the company’s products and services
• Develops and recommends various sales and marketing programs to communicate a strong corporate image, position the bank products and services to the target marketand to facilitate brand activation, acquisition and customer loyalty/retention

B. Marketing Channel Management

• Reviews the advertising content to be used in various marketing channels by creating graphic, visual and audio-visual materials for Digital and Offline marketing
• Coordinates with the Branch Lite Units in terms of marketing events/activities to be conducted in the...