Lead the transformation of FirstOntario's CRM platform as a Senior Manager. This hybrid role in Stoney Creek focuses on enhancing member relationship management through strategic workflows and automation.

As the Senior Manager in Sales and MRM Optimization, you will shape and oversee FirstOntario’s CRM/MRM platform. This position is vital for driving Retail, Business, and Wealth initiatives by optimizing member engagement and support processes. You will collaborate closely with cross-functional teams to develop and implement MRM-specific workflows, ensuring an elevated member experience across all touchpoints.

Key Responsibilities: • Manage the configuration of MRM workflows and automations • Develop MRM roadmap in collaboration with leadership • Identify opportunities to automate member communications • Partner on campaigns focused on lead nurturing and retention • Administer MRM platform updates with IT team

Requirements: • Degree in business or relevant fi...