Why Hedgren, why now?

Hedgren has stood for smart, functional bag design from Antwerp for over years. Urban bags and travel gear for people on the move — not fast fashion, but thoughtful quality with a clear design identity.
The brand is well established in France and Benelux and is now launching a systematic expansion into Germany. Five territories, a clear strategy, hands-on support — and a brand that fits naturally into the portfolio of discerning fashion and lifestyle agencies.


Territories (Immediate start)

South Germany (Bavaria, Baden-Württemberg)

North Germany (Schleswig-Holstein, Hamburg, Lower Saxony, Bremen)

West / NRW (North Rhine-Westphalia, Rhineland-Palatinate, Saarland)

Central (Hesse, Thuringia, Saxony-Anhalt)

East / Berlin (Berlin, Brandenburg, Saxony, Mecklenburg-Western Pomerania)

Target channels

Upscale fashion stores, concept stores, lifestyle boutiques, shoe...