Job Description
1. Media Experience Strategy & Journey Design
Define the overall in-store digital media strategy, ensuring perfect alignment with commercial goals, product inventory, and marketing objectives.Map and design the customer journey across all in-store digital screen touchpoints (from store entry and browsing to final conversion).Translate complex campaign objectives into engaging motion graphics and compelling visual storytelling concepts.Develop tailored creative motion concepts optimized for diverse AIS Shop formats, ranging from standard screens to large-scale and specialized displays.2. Creative Direction & Content Development
Lead the conceptual development of in-store media assets, including motion graphics, storyboarding, visual narratives, and multi-format screen adaptations.Maintain strict brand governance, ensuring all digital content strictly adheres to AIS bran...