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Research Manager - Brand & Portfolio Insights (Sub-Saharan Africa)

Company

Philip Morris International

Location

Cape Town, South Africa

Type

Full Time

As the Research Manager – Brand & Portfolio Insights, you will direct the Consumer Insights agenda across the Sub-Saharan Africa cluster. You will engage actively alongside senior collaborators to identify strategic business questions and turn them into important research and insight solutions.

You will develop a deep understanding of consumer behaviour across various product categories and demonstrate insights that support commercial growth, portfolio development, brand strategy, and consumer engagement. Collaborating with local, regional, and central teams, you will lead consumer research initiatives, bring together multiple data sources, and simplify complex information into clear, actionable recommendations that guide business decisions at the highest level.

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