The Regional Rice Leads (RRLs) will be responsible for developing the hybrid rice market and capturing business growth in both the general trade and government tender markets within their respective regions.

Accountabilities

• Market Development:
  • Develop and implement strategies to expand the hybrid rice market in the assigned region
  • Identify and capitalize on new business opportunities
  • Conduct market research and analysis to inform strategic decisions
• Business Growth:
  • Set and achieve sales targets for hybrid rice products in both general trade and government tender markets
  • Develop and maintain strong relationships with key stakeholders, including distributors, retailers, and government agencies
  • Monitor and report on market trends, competitor activities, and customer needs
• Government Tender Management: