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Regional Marketing Manager - HOKA

Company

Deckers Brands

Location

Hong Kong, Hong Kong

Type

Full time

% OF TIME

DUTIES AND RESPONSIBILITIES

30%

Regional Marketing Leadership

  • Act as the primary regional marketing partner, ensuring global strategies, GTM priorities, toolkits, and messaging are implemented with consistency and local relevance.
  • Partner with distributors and market teams to develop seasonal marketing plans, launch strategies, and integrated activations aligned with brand and business objectives.
  • Support planning and pitch-back processes with markets, including budgets, channel priorities, and campaign reviews.
  • Maintain a clear seasonal operating rhythm covering planning meetings, GTM milestones, launch readiness, budget checkpoints, approvals, and recaps.
  • 30%

    Brand, Campaign, and Channel Execution

  • Cascade campaign information, product stories, launch priorities, imagery, and toolkit guidance from Global and DAP to markets.
  • Guide markets in shaping local marketi...
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