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Regional Marketing Manager

Company

Abbott Laboratories

Location

dubai, United-Arab-Emirates

Type

Full-time

Responsibilities

  • Develop and implement local commercial marketing and promotional plans for the regions KSA, Egypt, Poland, and Czechia.
  • Develop regional marketing plans in alignment with regional and global strategies.
  • Deliver and regularly track the execution of marketing initiatives.
  • Manage local promotional plans, including exhibitions, symposia, marketing collateral, sales tools, digital and PR content.
  • Participate in product launch projects, developing business and launch plans in close collaboration with the EEMENA Launch Excellence Manager.
  • Manage the marketing expenses budget according to the annual marketing plan, with accountability toward responsible management.
  • Collaborate with the local Commercial and Finance heads for budget tracking and management.
  • Customer centricity: map customer segments, size, patient pathway, reimbursement, stakeholders, value proposition, and opportunity assessment....

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