Key Responsibilities:

1. Growth Strategy & Business Leadership

• Develop and execute a growth-centric regional business strategy focused on rapid acquisition and market scale-up.
• Own the end-to-end P&L, with accountability for top‑line growth, cost optimization, and profitability.
• Identify and evaluate new market entry strategies, partnerships, and business models to accelerate user and revenue growth.
• Drive operational efficiency with scalable processes across supply chain, logistics, channel mix, and customer service.

2. Marketing, Branding & Consumer Acquisition

• Spearhead regional brand positioning and performance marketing efforts to drive awareness, acquisition, and retention.
• This includes a sharp focus on customer acquisition, retention, and data‑driven growth experimentation.
• Localize global campaigns with cultural, linguistic, and demographic relevance for the Middle Eas...