This seasoned specialist researches, develops, maintains, and implements policies and programs that enhance the organization’s reputation and relationships; this person aids in cultivating the organization’s relations with the community, government and regulatory entities, employees, donors, and other key stakeholders. The specialist further coordinates and disseminates the organization’s communications with news or trade media contacts through special events, public speaking, or other means used to reach defined audience and program needs. At this career level, the incumbent generally conducts public relations projects independently or participates as a team member for major, complex, public relations initiatives. He or she may coach and oversee the work of other specialists.

Responsibilities