Elevate YETI's outdoor brand as a Public Relations and Earned Media Specialist in Canada. Build media relationships and generate engaging content that resonates with outdoor enthusiasts.
In this role based in Alberta, British Columbia, or Ontario, you'll be a key player in fostering relationships with consumer and trade media. You will drive proactive media engagement and manage reactive inquiries, ensuring meaningful press coverage for YETI. You will collaborate with marketing and product teams to create impactful communication strategies relevant to the Canadian market.
Key Responsibilities:
• Manage proactive and reactive media relations in Canada
• Develop seasonal pitch calendars and press materials
• Oversee product seeding opportunities and outreach
• Track coverage and provide analytical insights on PR efforts
• Assist in planning press trips and events
Requirements:
• Bachelor’s Degree in Communications, Marketing, or PR
• 2-4 years of relevant PR...