Public Relations & Earned Media Specialist

This role prioritizes building meaningful relationships with consumer and trade media on behalf of the brand. Working closely with marketing and product teams, the specialist generates proactive media engagement, highlights key news around YETI, and manages reactive media requests. The role requires a strong understanding of the Canadian media landscape and all facets of media engagement to ensure high quality press coverage for YETI.

Responsibilities

• Facilitate and support Canadian media relations, both proactive and reactive, including mainstream media and niche outlets, and foster key industry and influencer partnerships within the Canadian market.
• Track project progress, proactively identify risks or blockers, and implement solutions to ensure successful delivery.
• Support the development of proactive PR plans covering consumer campaigns, news generation and product placement for C...