Drive awareness and participation in Culture Pass among cultural partners and the public
Support targeted engagement plans for arts, heritage, and cultural partners ranging from major institutions to grassroots groups
Support outreach strategies for specific demographics (youths, families, seniors, digitally less engaged communities) based on their needs and preferences
Lead offline outreach including roadshows, pop-ups, and partnerships with grassroots networks
Coordinate with internal departments and external partners for seamless service delivery
Partnership & Event Management
Identify and cultivate strategic partnerships with cultural institutions, brands, and community organisations to amplify Culture Pass reach
Conceptualise, plan, and execute conversion‑focused events including on‑ground activations and community activities
Manage event logistics and optimise e...
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