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Product & Social Brand Manager

Company

L'Oréal

Location

Ho Chi Minh City, Vietnam

Type

Full-time

MISSION:

Do you want to be the custodian of a skincare brand- shaping what we launch, how we show up & how consumers remember us? 

This role owns product strategy, launch excellence, and localizing brand expression in market. You will translate consumer insight into clear product propositions, define annual priorities, and lead brand campaigns that drive both impact and consistency across touchpoints. 

You will also set the brand’s social strategy as a core growth driver — turning launches into social-first narratives that build relevance, engagement, and long-term brand equity.

KEY JOB ACCOUTABILITIES:

1. PRODUCT BRAND MANAGEMENT

MARKET ANALYSIS & INSIGHTS 

  • Decode consumer behaviour, market trends & competitive dynamics to identify growth opportunities.
  • Leverage data and insights to inform product strategy and marketing direction (target audience defining, product proposition, pricing)
  • PRODUCT ...

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