About KAYALI

KAYALI is a fragrance brand founded in 2018 that offers cruelty‑free fragrances inspired by Middle Eastern heritage. The brand focuses on layered scent experiences and self‑love.

Summary

The Product Marketing Manager will lead the end‑to‑end product marketing strategy across the KAYALI portfolio, managing the lifecycle of products from concept and assortment planning through to launch execution and post‑launch performance optimization. The role works cross‑functionally with Product Development, Commercial, Creative, Sales & Education, Demand Planning, and Global Brand Marketing teams, driving growth and strengthening market leadership.

Essential Duties and Responsibilities

• Lead the global product marketing strategy across fragrance and future category expansions.


• Develop and manage the product roadmap in partnership with Product Development and leadership teams.