Develop and manage product strategies, roadmaps, and lifecycle management.
Identify and drive product innovation initiatives to materialize new product ideas and enhancement projects for existing products.
Define product specifications and design requirements to address country-specific demands effectively.
Compile, manage, and maintain comprehensive product specifications and data.
Develop and document unique selling propositions (USP) for each product to ensure market readiness for launch.
Develop and execute comprehensive marketing plans and strategies.
Develop and implement integrated marketing and communication strategies for both online e-commerce platforms and offline activation events.
Plan and manage the annual marketing budget to drive brand awareness, market differentiation, and clear product positioning, ensuring alignment with the annual plan.
Collaborate with sales teams to...