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Product Marketing Manager

Company

Gameloft Saigon

Location

Ho Chi Minh City, Vietnam

Type

full-time

Job Description

WHAT YOU WILL BE WORKING ON​

What you will focus on

  • As a Product Marketing Manager, you will play a pivotal role in defining and executing  the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.

What it means on a daily basis​

Go-to-market Strategy

  • Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.
  • Shape the brand vision for assigned title, and ensure consistency across all touchpoints.
  • Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.

Roadmap Planning & Execution

  • Build and execute annual marketing plans aligned with the product roadmap to boost brand...

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