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Product Marketing and Content Writer

Company

RAD

Location

Tel Aviv-Yafo, Israel

Type

Full-time

Product Marketing and Content Writer

Responsibilities

  • Work closely with PLMs to distill product and solution positioning in line with GTM strategy
  • Conduct market and competitor research to develop winning messaging
  • Build customer-facing materials, including presentations, solution briefs, website copy, white papers and eBooks, analyst materials, articles, nurturing cadences, blog posts, social media posts, and more
  • Create sales support tools
  • Maintain content calendar to meet campaign, event and product release plans
  • Website: Edit content and maintain pages
  • Email marketing: Create/edit mailers and newsletters
  • Handle industry award submissions
  • Manage and monitor company-moderated groups on social media
  • Requirements

  • 5+ years of experience in B2B technology marketing and content development
  • Strong task management and organizational skills
  • Native English...
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