Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Product Marketing•Owning the Product P&L
•Build strong relationships with the channel partners, influencers and customers to gather important consumer insights related to products
•Assist Category Head to prepare and fine tune product strategy based on those insights in order to achieve overall growth objective.
•Provide necessary inputs to Category Head for preparing marketing strategy. Prepare marketing and communication plans for the assigned product, in consultation with the ZoAs, and submit estimated budget to the Category Heads
•Lead creative development of the brand in collaboration with creative agency. Plan advertising campaigns of the assigned product/s within the allocated budget and drive the same.KRA2Product Price Management•Managing the Contribution of SKUs / Product variants
•Designing and Implementing Trade schemes zone wise to...