Selma is a digital wealth manager helping over 15,000 investors invest, grow and plan for retirement without the fees or opacity of a traditional bank. The product is a mobile-first app built around personalised ETF portfolios, AI-powered financial advice and a full retirement planning suite.
Selma is regulated by FINMA as an independent wealth manager and serves customers across German-speaking Switzerland. The team is around 18 people. The product team is mostly in Finland and includes engineers and two designers.
One thing worth saying upfront: Selma builds for people who know very little about finance. The a...
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