Roles and Responsibilities
:
Proactive development of marketing and promotional mix to meet brand objectives and customer needs. Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives Liaison with external agencies to deliver initiatives for the brand Accurate management of budgets for the brand. Creates and delivers operational plans appropriate to the life cycle of the brand to optimize return for Alkem. Full accountability for the brand and delivery of all programs related to it. Understanding and use of marketing principles and NP4 process to deliver to customer needs Disease and market understanding to develop customer insights through appropriate techniques/tools Support and Build a team to achieve team goals Management of external agencies to meet team goals Acts as brand champion to...