Description
Amazon Web Services is seeking a results-driven Principal Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs targeting AWS's top 2,000 Greenfield enterprise customers within a designated industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that convert high-potential greenfield accounts into active AWS customers.
The Principal Account-Based Marketing Manager will own the end-to-end execution of industry ABM programs focused primarily on the top roughly 2,000 greenfield accounts across North America— enterprise organizations with significant cloud potential that have not yet adopted AWS as their primary platform.
Working backwards from customer needs, you will create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth within this critical greenfield segment. This role requires strong project manage...