PPC Specialist manages paid advertising campaigns, optimizes SEO performance, increases website traffic, analyzes campaign data, improves conversions, and maximizes digital marketing return investments.

Responsibilities

• Manage Google Ads and paid marketing campaign strategies
• Optimize campaigns for maximum conversions and reduced advertising costs
• Perform keyword research for SEO and PPC targeting
• Analyze campaign performance using analytics and reporting tools
• Monitor competitor advertising trends and market performance regularly
• Create engaging advertisement copies for digital marketing campaigns
• Improve landing page performance for better customer conversions
• Prepare detailed reports showing campaign growth and improvements

Required Skills

• Strong knowledge of Google Ads campaign optimization techniques
• Expertise in SEO tools and keyword research platforms