The Chinese Media Group (CMG) is seeking a highly motivated Performance Planner to join its Branding & Marketing (B&M) team. The B&M section is responsible for co-developing and implementing respective CMG’s products brands strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3 and 96.3 Hao FM etc.

As a Performance Planner, you will be the subject matter expert in omnichannel marketing efforts, especially in driving digital performances, generating brand awareness and engagement, in not only Singapore, but also Asia and global regions. You are expected to:

• Develop a thorough understanding of CMG and its brands’ mission and business goals;
• Set up campaigns, optimize audience targeting, ad placement and ROI across programmatic, display, social media, SEM, email marketing etc. to increase effectiv...