Manager – Performance Marketing, Digital Business (SonyLIV)

Location: Mumbai| Function: Digtial | Reports to: Lead - Performance Marketing, Digital Business

Job Purpose:

We are seeking a dynamic and results-driven Performance Marketing Manager to take full ownership of developing and executing high-impact, data-driven marketing strategies. The ideal candidate is proactive, agile, and thrives in a fast-paced digital environment. The candidate will be responsible for driving subscriptions and viewership growth by leveraging consumer insights, market analytics, and continuous optimization.

Key Responsibilities:

Marketing Strategy, Campaign Planning & Execution:

• Analyse historical trends in brand and content performance to identify scalable opportunities.
• Stay ahead of industry trends, tracking publisher data from platforms like Google, Facebook, and emerging digita...