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Performance Marketing Manager: Run the Machine Across a Brand Portfolio

Company

TheFamilyGroup

Location

Cologne, Germany

Type

CDI

We're bringing performance marketing fully in-house across our brand portfolio. No more agencies. No more middlemen.


You'll work directly with our founders. Your job: own the accounts, run the tests, scale what works.


The Family Group is a house of brands for families, from baby to teenage years. We move fast, build in-house, and we're just getting started.


Tasks



  • Own and operate Meta and Google Ads across our brands day-to-day

  • Run structured creative and audience tests: weekly, not quarterly

  • Translate CMO strategy into campaign execution

  • Set up and maintain clean tracking & attribution (Shopify, GA4)

  • Analyze performance and turn data into decisions fast

  • Scale winning campaigns while keeping CAC in check


Requirements



  • Hands-on Meta Ads and Google Ads experience — non-negotiable

  • D2C or e-commerce background

  • ...

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