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Paid Social Specialist

Company

Publicis Groupe

Location

barcelona, Spain

Type

Full-time

Overview

As a Paid Social Specialist your responsibility will be to provide operational and strategic support across paid social platforms, with exposure to campaigns across the full funnel, working in a demanding large‑scale brand.

Responsibilities

  • End‑to‑end management of Paid Social campaigns, mainly on Meta, TikTok and Pinterest.
  • Activation and optimization of traffic‑driven, promotional and performance‑focused campaigns.
  • Detailed management of budgets and investment pacing.
  • Performance analysis and ongoing optimization (CPM, CPA, ROAS, traffic, conversions).
  • Preparation of regular reports with clear, actionable insights.
  • Ongoing coordination with internal teams (strategy, account management, data) and alignment with client needs.
  • Ensuring compliance with brand guidelines.

Qualifications

  • Bachelor’s Degree related to Advertising, Marketing, Econ...

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