Description We are looking for a Paid Social Media Specialist to lead high-impact social advertising initiatives in Minneapolis, Minnesota. This role focuses on building and refining campaigns across major platforms while turning performance data into practical recommendations. You will work closely with internal partners to connect paid media efforts with creator, influencer, and content strategies, while helping identify new opportunities in the evolving social landscape.

Responsibilities:
• Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat.
• Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods.
• Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results.
• Review performance data to identify meaningf...