Mô tả công việc: •Design, Execute, and Maintain ROI-Focused Pay Per Click Paid Social campaigns
•Conduct Thorough Keyword Analysis
•Continually optimize PPC Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
•Collaborate with Content Team to write compelling ad text focused on driving conversions
•Optimize existing PPC campaigns for new clients
•Actively measure and execute A/B split testing for ad text, landing pages, etc., to ensure optimal campaign performance
•Compile monthly PPC Paid Social Reports for CEO with personal comments and analysis of campaign performance
•Recommend and consult any new content or landing pages that should be created in order to promote higher campaign performance
•Set up Conversion Tracking Retargeting Pixels
•Conduct in-depth competitive analysis within our clients’ locations and industries
•Research to stay on top of t...