Job Summary We are seeking an experienced and strategic-minded Paid Ads Specialist (Lead) to take charge of our paid advertising initiatives. As a Lead Paid Ads Specialist, you will be responsible for overseeing the planning, execution, and optimization of paid advertising campaigns, driving the team towards achieving ambitious business goals. This role requires a combination of hands-on expertise, leadership skills, and the ability to develop and implement advanced paid media strategies. Responsibilities and duties: Leadership and Strategy Provide leadership and guidance to the paid ads team, ensuring alignment with overall marketing and business objectives. Develop and execute advanced paid media strategies to maximize ROI and achieve long-term business growth. Campaign Planning and Execution Lead the development of comprehensive paid advertising strategies, including audience targeting, remarketing, budget allocation, channel selection and cross channel optimisation. Oversee the cre...