WHAT YOU’LL DO​

CRM Planning & Channel Execution

• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar
• Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels
• Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned                    

Customer Data, Content Personalization & SEO

• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
• Support Commercial team with SEO actions

Cross‑Functional Collaboration & Membership Activation