Who We Are

Founded in 1997 by Joyce and Bryce Gibson, Direct Soccer is the UK’s leading specialist in custom football teamwear. A family-owned business, we support grassroots clubs across the country with the fastest fulfilment in the industry. We’re proud to be the number one UK partner for adidas, Mitre, and Joma, and in the top-tier for Nike.

We’re a fast-growing SME known for embracing bold ideas and using technology to work smarter. From our AI-driven inventory planning to Scotland’s first AutoStore robotic warehouse, we continually invest in innovative solutions that make us more efficient, scalable, and future-ready.

Our bespoke website is the most advanced in the teamwear industry, enabling full kit customisation online without customer service involvement. We’re exploring new AI applications across our operations, giving you exposure to cutting-edge tools and strategic innovation initiatives.

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