Description The Online Marketing Specialist – Performance Marketing drives paid search strategy, execution, and optimization to increase experience in traffic and measurable growth across digital channels. This role manages campaigns across Google Ads and Microsoft Ads within a product-focused, B2B e-commerce environment. It leverages automation, platform-based machine learning, and emerging AI tools to improve performance through continuous testing and optimization. The position requires strong analytical skills, independent ownership of campaigns, and the ability to identify and scale growth opportunities.
What Success Looks Like Improve ROAS and reduce CPA through ongoing optimization Scale high-performing campaigns that drive experience in traffic and revenue Execute structured testing that delivers actionable insights Build automated reporting to improve visibility and decision-making
Key Responsibilities Campaign Management Plan, launch, and optimize paid search campaig...