Drive brand initiatives as a Regional Brand Activator with Southern Glazer's Wine & Spirits in the Toronto area. Connect with local trade and enhance brand performance through strategic execution.
Southern Glazer's Wine & Spirits is seeking an effective Regional Brand Activator to facilitate sales growth within the region. This role focuses on cultivating relationships with sommeliers, managers, and bartenders while executing comprehensive marketing and training programs. The position allows you to lead events and connect brands directly with consumers through targeted experiences.
Key Responsibilities:
• Cultivate direct relationships with on-trade stakeholders
• Execute and track marketing strategies of brands
• Prioritize and manage key accounts efficiently
• Lead tastings and brand experiences
• Organize training for partners in the trade
Requirements:
• Relevant Bachelor's degree or equivalent experience
• Five years of sales experience in related fie...