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Mgr, Business Communication - OBU

Company

AstraZeneca

Location

China, China

Type

Full time

Brand communication strategy development

  • Support AD to develop communication strategy for GUGY and GI businesses to align with OBU business objectives
  • Design and initiate PR and communication programs based on the strategy
  • PR and communications programs planning & implementation

  • Excellently implement and execute disease awareness and education campaigns/programs to raise public’s awareness of related cancer diseases
  • Provide PR support to GUGY and GI new products/indications successful approval and launch
  • Develop and execute media and PR plans to establish and enhance AZ branding in GUGY and GI cancers
  • PR agencies management and outcome control
  • Internal communication

  • PR consultant role for GUGY and GI BUs internal communication to provide professional PR insights and inputs
  • Dig out and communicate BU best practices / milestones / events internally
  • Media relations

  • Maintain good relationships with ...
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