Conducts market research and analysis to identify products that can be developed and adopted as Makro’s Own Brand.
Feeds back market information, competition information, projects, sales and profit results to line manager and branded team.
Work with branded team to conduct assortment review and identify Own Brand NPD plan.
Coordinates with concerned Director, Sr. Buyer and Buyers to identify existing shelf-products that are sellable and can generate desired sales and profits if developed and marketed as Makro’s Own Brand. Identifies suppliers who can co-develop these products.
Launch new OB items on time and to targeted cost, to achieve Own Brand new launch budget SKUs and sales
Cooperates and maintains good relationship with suppliers who are reliable in providing OB products. Monitors the performance of Own Brand products, identify route causes of shortfall and plan actions to improve perform...
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