Role Responsibilities

Strategic support and communications

• Support team Product Manager in strategic and tactical planning with regards to medical analyses
• Collaborate with team Product manager to communicate insights generated

Planning and conduct analytics

• Prepare and maintain datasets for content and channel analytics
• Track asset- and channel-specific engagement metrics to guide MCCDH activities
• Develop and implement analytical tools (e.g., machine learning) to optimize channel mix/activations and content orchestrations
• Evaluate engagement success of content (e.g., A/B testing) for specific channels to guide content creation
• Analyze preference of HCP segments to support content personalization and tailor engagement planning
• Ensure visualization / insights generation from data is easily accessible and understandable for users

Data management