Throughout the lifecycle of Boehringer Ingelheim products, Medical Affairs lead will contribute to developing ROPU ASKAN Medico-Marketing strategies and collaborates in the implementation of the corresponding ROPU activities to achieve the Global Brand Plan (GBP)/Integrated Customer Plan(ICP) objectives. These strategies are part of a cross-functional effort (Medico-Marketing-Market Access interaction) to provide scientific guidance and clinically meaningful information, ensuring that the right patients can take advantage of the full benefits of Boehringer Ingelheim products. The strategies should help to drive the business for the Stroke portfolio at Boehringer Ingelheim.
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