Media Manager – South Cone (Argentina & Chile)

Co-leads with the marketing team of the brand market combinations assigned, with strategic inputs, campaign implementations, digital transformation and measuring campaign performance.

Responsibilities

• Implement the added values assigned to key brand market combinations from the Digital Negotiations with key vendors such as Google and Facebook.
• Drive and implement the test & learn agenda accordingly to the Media objectives set at the beginning of each year, aligned to Global vision and Latam´s MKT Director business objectives. Iterate and learn from those hypothesis and tests.
• Co-Lead with Latam Media Manager and Head the Connections Planning process for key brand market combinations.
• Implement full funnel audience strategy and update, optimize and capture learnings across LATAM.
• Co-Lead with local marketing teams and local pLeon monthly media flows update
• Spik...