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Media Lead - Broadcast

Company

Kohl's

Location

Menomonee Falls, United States

Type

Full-time

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.


About the Role

In this role, you will lead media campaign reporting, analysis, budgeting and support campaign execution across Broadcast: Linear, Connected TV (CTV) & Audio. You will also ensure that the integrity, timeliness and effectiveness of these campaigns are achieved, as well as being responsible for campaign communication, cross-functional collaboration (internal & external teams), and providing solution recommendations going forward.


What You’ll Do
+ Own the planning, budgeting, stewarding Linear, CTV and Audio Media Channels
+ Owns campaign set up and launches: collaborates with agency, production, ad ops to ensure partners are on time with trafficking & deliverables
+ Analyze marketing mix modeling (MMM) data and campaign performance insights to identify optimizatio...

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