Overview

YOUR OPPORTUNITY This is a pivotal, high-impact role responsible for elevating media excellence across Bacardi’s European markets while contributing to the global media agenda. You will act as both a capability builder and strategic media leader, ensuring European marketing teams are equipped with best-in-class media thinking, tools, governance, partnerships, and measurement approaches. Approximately 80% of your focus will be on upskilling and enabling European markets, driving consistency and quality of media planning, investment, activation, and measurement across the region. Approximately 20% of your focus will be dedicated to global media leadership, working in close partnership with the Vice President of Media to shape Bacardi’s global media vision, frameworks, agency relationships, and external platform partnerships.

About You

• At market level: coaching, challenging, and enabling marketing teams to make stronger media decisions.