What You’ll Be Crafting

• Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok, and other relevant channels — with a strong focus on customer retention and lifecycle marketing.
• Design and manage full-funnel strategies that go beyond acquisition, including retargeting, re-engagement, upsell, and loyalty-driven campaigns.
• Analyze customer behavior, cohort performance, and lifecycle data to identify opportunities for improving retention, repeat purchases, and overall customer value.
• Continuously refine audience segmentation and messaging strategies to ensure campaigns are relevant, personalized, and aligned with different stages of the customer journey.
• Work closely with CRM, creative, and strategy teams to align paid media efforts with retention initiatives such as promotions, remarketing flows, and content strategies.
• Monitor campaign performance using metrics such as LTV, ret...