The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports
Job Description:
Roles and responsibilities change to:
Liaise with both traditional and digital media vendors on buying costOptimization of media budget and provide the best value/solution for the clientParticipate in implementing an integrated traditional and digital advertising campaign from material co-ordination, booking, post campaign reporting/evaluation to monthly billingKeep monitoring the advertising market change, client’s competitors’ move and the transformation of media consumption behaviorInitiate “out-of-box” ideas to your client